Jerod C. Fenton, President

WHY I HAVE CHOSEN A CAREER IN FINANCIAL PLANNING:

For as long as I can remember I have had a passion for building, whether it’s restoring old cars, remodeling houses, or developing a financial plan, I love the challenge and satisfaction I find in designing and building.

Often, clients show up in my office with a box of “financial parts” and I have the privilege of sorting through them to determine what is missing, what should be replaced, and what can be used to build a financial plan that accomplishes their goals. The technical skills required of a financial planner along with the creative flexibility needed to assemble the many parts of a financial plan continually challenge me.

Since 2003, I have had the opportunity to work with hundreds of families and businesses. Over that time, I have developed some wonderful client relationships and I find great satisfaction in knowing that I have helped many of my clients make financial decisions that have lifelong positive impact.

MY FAMILY AND I:

I married my college sweetheart Monica in January of 2007. In 2008, we returned to my home town of Valley Center, California with plans to raise our family. Since we have moved to “the country”, we have added our son Walker and our daughter Trevisan to our family.

Both Monica and I consider ourselves athletes (I am taking some liberty in using the term these days!). Monica is a professional softball instructor who does her best to keep me in shape. In our free time, we enjoy outdoor activities such as mountain biking, off road motor sports with our family in local deserts, boating on local lakes and rivers, never-ending home improvement projects…thanks to Monica, and participating in activities with our church.

PROFESSIONAL CREDENTIALS & LICENSES:

• CERTIFIED FINANCIAL PLANNER™ Professional

• Accredited Investment Fiduciary (AIF®)

• Life, Health, Disability, and Long Term care insurance license # OE13919

EDUCATION:

• B.S in Business Marketing – San Diego State University

John E. Richardson, Jr., Chief Financial Officer

 WHY I HAVE CHOSEN A CAREER IN FINANCIAL PLANNING:

I am a native South Carolinian who relocated to San Diego in 2000.  I am the son of depression era parents who instilled in me a strong work ethic.  I counsel my clients to live below their means, eliminate consumer debt, continually save and invest, diversify their investments and insure those assets that they cannot afford to lose.

I began my career in public accounting at Price Waterhouse in 1983.  After obtaining my CPA, I moved into private industry holding several positions as assistant controller and controller for several large privately owned and publicly traded companies.

In 2000, I moved to San Diego and began a financial planning practice.  I chose to utilize my financial background and expertise to help individuals and families make informed decisions about their finances.  I wanted the opportunity to help people answer pressing questions such as:

• When will I be able to retire?

• How much is enough to retire?

• How much do I need to invest each year to be able to retire?

• How should I invest my money?

• How much can I withdraw each year from my retirement accounts without running out of money before I die?

• What type of insurance coverage do I need in case I get sick or die?

• How can I plan my estate so I can give generously to causes I care about and not run out of money before I die?

• How can I do all this and minimize my tax liability?

MY FAMILY AND I:

When I am not working, I enjoy spending time with my wife Holly, family, and friends.  I also enjoy riding my bicycle, swimming in the ocean, and serving at church.

PROFESSIONAL CREDENTIALS & LICENSES:

• Certified Public Accountant (CPA)

• CERTIFIED FINANCIAL PLANNER™ Professional

• Life, Health, Disability, and Long Term care insurance license # 0D94478

EDUCATION:

• B.S in Accounting – Clemson University